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1. The general cost structure
- Manufacturing industry generally recovers
the overheads by increasing the direct cost of the products by
some factor. In the simplest form the total overhead cost for the
company is divided by the total number of available direct labour
hours (or machine hours) to give an "overhead rate".
- The overhead rate is multiplied by the
number of direct labour hours (or machine hours) required for the
individual product to give an overhead allocation.
- The overhead allocation, the cost of direct
labour and the cost of direct materials are added up to give the
"cost" of the product.
2. Overhead costs are rising in relation to
other costs.
- This type of costing method was developed
when direct labour was a higher proportion of the costs and
overheads were lower. Investment in machinery and services has
reduced direct labour costs and simultaneously increased overhead
costs but we still use the same old costing systems.
- Our efforts have not changed to reflect
reality. The model we use is no longer valid.
- The older style cost accounting formulas
are becoming even more inaccurate with time.
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The changes in the cost categories
with time
Note: These figures may not be
exactly right for your company but they won't be far out. The direct
labour cost is much less than the overheads cost but we still use
direct labour hours for cost allocations!
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- Overhead costs are ripe for both change and
management.
3. The management efforts
- Where do we currently allocate our efforts
at cost reduction? The Work Study Department measures and controls
direct labour, the Purchasing Department attempts to control
direct materials purchases after the product has been designed and
nobody controls the overhead costs.
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The efforts at cost management
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4. The biggest costs have the least efforts
to reduce them - are we trying to get it wrong?
- Labour costs are only about 10% of the cost
of the product but the largest amount of effort goes into reducing
labour in the process - 75% of the effort is in reducing labour
costs and only 15% in reducing overhead costs. Our efforts are
incorrectly focused because we are using a model sends us in the
wrong direction when trying to manage costs.
- Reducing overheads by 10% gives a product
cost reduction of about 3.5% - the same as a labour cost reduction
of 35%. To save money then start with the big numbers where the
big savings are. Whatever happened to Pareto analysis? (see Easy
Guide 6).
- Realistic cost management is trying to
understand what we are really doing. Unrealistic costing distorts
reality so that good profitable products are killed whilst
unprofitable products are produced.
5. What are the new rules?
- Cutting costs is not the same thing as
becoming a low-cost producer.
- Cutting investment to reduce costs is a
short term measure.
- Managing costs can make you a low-cost
producer, simply cutting them will not!
6. The ABC's of accurate costing
- Cost accounting should reflect our
activities and the efforts we use to make the product. It should
manage the result rather than simply inform upper management of
what happened months ago.
- Example: A business has overhead costs of
£50K per year and deals with two products, both of which have
sales of £1,000K per year and which take exactly the same
amount of materials and working hours. The only difference is in
the sales pattern: Product A sells 10 orders of £100K per
year to one customer and Product B sells 1,000 orders per year of
£1000 to 100 different customers. Convention says that the
costs are distributed equally between the products and both accept
an overhead of £25K per year even though Product B uses at
least 100 times as much transaction effort as Product A.
Convention over-prices Product A and under-prices Product
B.
- Activity Based Costing (ABC) assigns
overhead costs (or transaction costs) in more accurate proportions
to the products that require them. ABC says that activities drive
the overhead costs and are a sounder basis for allocating costs
that any of the current methods.
- ABC looks at the "cost drivers" and says
that a global overhead figure from direct labour or machine hours
cannot be used to work out product cost. The product cost is
related to the activities necessary to get and produce the
particular job (the "cost drivers"). ABC requires more analysis
but gives clearer understanding of what a product really costs.
Without ABC the "costs" used for pricing probably bear little
relation to those that are actually incurred.
- ABC gives a clear allocation of overhead
costs based on results and allows concentration on managing and
reducing the transactions that drive the overheads and concentrate
on results achieved - i.e. on effectiveness rather than
efficiency.
It is totally useless being efficient at
something that you shouldn't be doing!
7. What are the overheads that we can
manage?
- ABC is a tool to focus on how overheads are
generated, their value for money and allows us to reduce or
eliminate those that do not generate value. The Pareto Principle
tells us that 80% of the results in our business will be created
by 20% of the activities. To improve overhead productivity, we
must focus on and improve the vital 20% and cut or remove the
trivial 80%?
To manage overheads managers first
have to accept that these costs are under their control and that
they are not simply there to be allocated away and
disappear!
Last edited: 29/03/04
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